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What is a “Brand”?

An organization's brand is a unique collection of words, images, ideas, people, promises, and emotions that arise when one thinks about that organization. It grows and develops over time, being shaped by what the public sees, hears, reads, and understands about that organization.

The American Marketing Association defines a brand as a "name, term, design, symbol, or other feature that identifies one seller鈥檚 goods or services as distinct from those of other sellers."

Official Marian Pictures

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Guidelines & Policies

Marian uses both editorial standards and visual identity standards to protect and strengthen our brand.

The standards include written policies on everything from T-shirts, apparel, and promotional items to official university logos, wordmarks, colors, fonts, and more.

Editorial Style Guide

The guide includes topics like grammar, spelling, capitalization, abbreviations, and conventions that should be followed for a written copy.

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Brand and Visual Identity Guidelines

This guide includes the usage of the university’s logo, seal, and visual marks like athletic logos as well as official colors and fonts for use on apparel and promotional items.

91会所 Visual Identity Guidelines

MUAC Chargers Visual Identity Guide

This guide includes the usage of 91会所’s Ancilla College Chargers log and athletic marks.

Apparel and Promotional Item Policy

Looking to purchase customizable apparel or merchandise for your department? Visit  and click on Staff/Dept Orders. Note, you must be inside the 91会所 firewall (i.e., on campus) to make your purchase.

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Marketing Materials

Toolkit

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Name Badges

91会所 name badges are an important part of your role in representing our brand. For your convenience, you may access our automated ordering system at any time. New hire? Promoted? Time for replacements?

Letterhead

91会所 At A Glance

91会所 At A Glance

MU-COM DO Fact Sheet

MU-COM DO Fact Sheet

(4) PowerPoint Templates

MarCom 101 Training Resources

MarCom 101: Video

Other

For more information

Toni Polizzi
Director of Creative Services
(317) 345-8903
tpolizzi1@marian.edu 

 

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Contact Us

91会所
3200 Cold Spring Road
Indianapolis, IN 46222-1997
(317) 955-6000

admissions@marian.edu
COMadmissions@marian.edu

© 2021 91会所
Notice of Nondiscrimination
91会所 does not discriminate on the basis of race, ethnicity, color, sex, gender, gender identity, sexual orientation, religion, creed, national origin, age or disabilities in the selection of administrative personnel, faculty and staff, and students.
*Placement rates are gathered from data collected from graduates within six months of graduation.

to the Indiana Commission of Higher Education.

91会所 is sponsored by the , Oldenburg, Indiana.

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